Plumb Gold Ltd.


In the Loupe

Welcome to “In the Loupe”! As the president and owner of Plumb Gold Ltd., I would like to invite all of you to follow what I hope will be a fun and informative column written by trusted local jewelry experts.

Over the next year, you will find us in this spot every other Friday discussing various topics relating to the jewelry trade. Consider it insider information!

For this innaugural entry, I would like to highlight Truth in Pricing. I consider this the keystone of my business. For 35 years, I have been dedicated to offering fair and honest prices for the quality jewelry we make and sell at Plumb Gold.

Lately, all kinds of stores have been offering jewelry at discounts so exaggerated that you should question whether they are true discounts. Whenever you find a “bargain” or a “discount”, ask yourself these questions:

• Was the merchandise ever sold at the regular price?

• Was the “retail” price purposely inflated and then lowered to lure you into thinking you are saving money? (i.e. marking it up to mark it down)

• Is the piece of jewelry of a quality that will withstand the test of time?

I feel that the true value is in trust. You should be able to trust your jeweler. Buying locally and through a reputable source is a good way to safeguard yourself against these scams.

Always remember, there is nothing wrong with legitmate discounts but deceptive pricing is no bargain!

Plumb Gold Ltd.

Judy K. Olsen
Certied Gemologist AGS

Judy K. Olsen