Plumb Gold Ltd.






 

In the Loupe

Welcome to “In the Loupe”! Why do men buy jewelry? The simple answer is that it’s traditional. Men have adorned women with jewelry since the beginning of recorded history. The big chain stores and diamond “experts” stress the romantic angle of giving the gift of jewelry. As both a jewelry insider and consumer, let me let you in on a little secret. Giving a beautiful and valuable gift is an investment in a relationship and is always well received. In reality, such a gift is a lifetime transfer of wealth as jewelry holds its value against all currencies.

To illustrate this fact, Richard Burton, gave the Spanish La Peregrina pearl to the love of his life - Liz Taylor. Purchased in 1969 for $37,000, this bauble sold at the Christie’s auction on December 14, 2011 for $11.8 million. That represents an annual rate of return on investment (ROI) of 756% per year for 42 consecutive years! Gold over the same time frame

has averaged a 96.5% ROI. This clearly gives the investing edge to the savvy jewelry buyer. How about stocks or a life insurance policy? Not even close...and not nearly as sexy. The enduring value and beauty of jewelry to mark a special occasion or milestone is one of the most romantic gestures a man can make.

It is a natural impulse to share your good fortune with the people you love. Very few items express lasting love and devotion like a special gem you took the time to select yourself. Give with confidence (psst, confidence is sexy). To start such a fortune, you don’t have to be a Welshman with the gift of perfect elocution. Just ask a trusted jeweler, like Plumb Gold, to see something special for your one true love.

Plumb Gold Ltd.

James Yorgan
Vice President- CFO
jim@plumbgoldltd.com

James Yorgan